Be direct and concise
- Present only the most important information, such as the date, time, event title, location, sponsoring organization and contact information.
- Keep content under 30-40 words. Ads will only appear for 10-15 seconds at a time. Passersby will most likely ignore excessively wordy ads.
- Include a call to action, such as a QR code and URL that links to a website, a social page, etc.
Ensure content is accessible
- Practice good design principles following the basic elements of design.
- Use good contrast, ideally with dark type on a light background.
- Use a clean, easily readable font, preferably a sans serif such as Helvetica, Open Sans. Fonts should be bold and as large as possible, ideally readable from at least 6 feet away.
- Adhere to all ADA compliance guidelines. More information can be found on ada.gov.
What to avoid
- Too much text. 40 words max.
- Stretched or distorted photos and logos.
- Too many colors.
- Typos and grammatical errors.
- Blurry QR codes.
- Long URLs.
- Low-resolution/pixelated images.