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You are here: Home / Services / Digital Signage / Engineering Departments Digital Signage / Department Digital Signage Best Practices

Department Digital Signage Best Practices

See below for digital signage best practices for Texas A&M University College of Engineering departments.

Best Practices

  • Digital signage should adhere to accessibility and Americans with Disabilities Act compliance guidelines.
  • Practice good design principles. It is important to understand basic elements of design when designing for digital signage, including contrast, color balance, scale composition, readability, negative space, hierarchy and typography.
  • Include a call to action, such as a driver to website (use short URL), social page, etc.
  • Use good contrast, ideally a dark type on a light background.
  • Use a clean, easily readable font, preferably sans serif such as Helvetica, Open Sans.
  • Fonts should be bold and large as possible. Type should be big enough to read at a distance.
  • Be concise. Less is more. Keep messages uncluttered. Present only the most important information, ideally under 40 words.
  • Make lines of text short.
  • Keep in mind that each ad only appears for a short time (15-30 seconds). Viewers are passing by and should not have to read a lot of text.
  • Consider the most important things the audience needs to know, such as the date, time, event title, location and sponsoring organization.
  • Departments should contact their department communicator with questions.
  • Proofread your ads prior to submission. Grammatical or spelling errors will cause your request to be returned for correction before posting.

For best results, avoid:

  • Large blocks of text.
  • Long lines of text.
  • Stretched or distorted photos/logos.
  • Too many colors.
  • Typos and grammatical errors.
  • Blurry QR codes.
  • Long URLs.
  • Low-resolution/pixelated images.

  • Digital Signage
    • How Texas A&M Engineering Digital Signage Works
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      • Zachry Digital Signage Content Guidelines
      • Zachry Digital Signage Best Practices
      • Digital Signage Screen Design/Layout for the Zachry Engineering Education Complex
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      • How to Reserve Digital Signage in the Zachry Building
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      • Content Guidelines for Departments
      • Department Digital Signage Best Practices
      • Screen Design/Layout for Departments
      • How to Reserve Signage on Department-Specific Screens
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